Re: How Can We Piss Off Our Customers Today? A P&G Case Study
Posted: Thu Jan 17, 2019 9:29 am
I often end up defending music industry companies for decisions that were pretty much forced on them by customers (like making gear in China). Many consumer companies today are deathly afraid of offending the twitter-verse, so act according to the new PC police. Formerly powerless consumers now have a voice on twitter, and in the #metoo age can spread shame and disapproval even when undeserved.
P&G is a consumer products "packaging" company where they sell commodity products for a juicy profit justified by value added with their marketing/advertising created demand.
The razor blade scam (we'll just add another blade) finally collapsed under its own self parody.
Apparently kids today are smarter shoppers and social media nerds, so P&G is likely trying to pull a "nike". Nike sales are up since running a controversial ad supporting Colin Kaepernick (that pundits thought was a mistake). P&G is just trying to get on the #metoo bus like Nike did with Keapernick. It may not work, but it is getting noticed and repeated for better or worse. I don't much care. Selling commodities like a fashion business seems increasingly difficult, and P&Gs results are showing that.
JR
P&G is a consumer products "packaging" company where they sell commodity products for a juicy profit justified by value added with their marketing/advertising created demand.
The razor blade scam (we'll just add another blade) finally collapsed under its own self parody.
Apparently kids today are smarter shoppers and social media nerds, so P&G is likely trying to pull a "nike". Nike sales are up since running a controversial ad supporting Colin Kaepernick (that pundits thought was a mistake). P&G is just trying to get on the #metoo bus like Nike did with Keapernick. It may not work, but it is getting noticed and repeated for better or worse. I don't much care. Selling commodities like a fashion business seems increasingly difficult, and P&Gs results are showing that.
JR