How Can We Piss Off Our Customers Today? A P&G Case Study
Posted: Mon Jan 14, 2019 6:10 pm
This is going to be fun to watch: https://www.breitbart.com/tech/2019/01/ ... -razor-ad/
Why just American men?
If I'm toxically masculine is it OK if I move to Canada or Little Saint James Island?
Was Mr. Bhalla referring to American muslim men genitally-mutilating women or was he referring to construction workers admiring a nice-looking woman? I didn't see any genital mutilation in the video...
Nice try at shifting the Overton Window Mr. Bhalla but its going to cost you customers.
Note "changes that men must make in America."In a comment to the Wall Street Journal, Pankaj Bhalla, Gillette’s brand director, said that the advertisement is a meditation on the changes that men must make in America. “This is an important conversation happening, and as a company that encourages men to be their best, we feel compelled to both address it and take action of our own,” Bhalla said. “We are taking a realistic look at what’s happening today, and aiming to inspire change by acknowledging that the old saying ‘Boys Will Be Boys’ is not an excuse. We want to hold ourselves to a higher standard, and hope all the men we serve will come along on that journey to find our ‘best’ together.”
The ad immediately turned off customers, many of which said that they are done buying Gillette products.
Why just American men?
If I'm toxically masculine is it OK if I move to Canada or Little Saint James Island?
Was Mr. Bhalla referring to American muslim men genitally-mutilating women or was he referring to construction workers admiring a nice-looking woman? I didn't see any genital mutilation in the video...
Nice try at shifting the Overton Window Mr. Bhalla but its going to cost you customers.